Everyone who clicked on the Facebook event and RSVP’d or who visited the specific event’s landing page on the TEDx website, was then sent directly to the ticket sales page.
As the event got closer, we could send custom messages to everyone who still had not bought their tickets.
- Overall we had a 600% ROI on ad spend.
- SPENT: $500
- Purchases: $3,500.64
- 26 Purchases
One thing that I love about this campaign, is how the “Event RSVP” objective brought in more purchases than the straight conversion click to website objective. This just proves that you can achieve results in more than one way when you get creative.
What was most interesting about the results was how much better the cold/new audiences performed in comparison to the retargeting groups.
We are so happy TEDxSanDiego has better ways to test and track revenue as a result of Facebook Advertising.
The screen grab below represents one of our campaigns, where you can see the Cellular Biology audience as the winner in terms of cost per purchase and amount of purchases.