LeVoile Collection is a modern hijab company creating some of the most comfortable hijabs in the market, all made in the USA.
LeVoile Collection approached Petrucci Marketing with the goal of implementing a Facebook and Instagram ads strategy that would grow the brand and show the value of its high-quality, U.S.A made hijab in a highly saturated market of lower-priced hijabs.
The main challenge LeVoile faced was trying to sell a higher-priced, undiscovered brand in a highly saturated market. LeVoile had no existing data, testing, or results to draw from.
The Petrucci Marketing team created a three-month plan to test a variety of Facebook and Instagram ad strategies in order to determine if it was a viable platform for sales conversions and growth. We also executed a photoshoot for lifestyle images, which typically perform better than studio product shots on a white background.