We leverage Pinterest to curate boards that “transport” you to each region.
Example Pinterest for FL and NYC:
Example Pinterest for Chicago and LA:
- We use Facebook for promoting local events, trends, and studio happenings.
- We promote the events to designers in each region and collect RSVPs that can be used later to retarget and follow up with.
- We design visual art in the form of Cinemagraphs to give the illusion that the viewer is watching an animation.
Since April of 2016 when we started with just Los Angeles, we have now:
- Expanded to NY, CHI, and most recently Florida, creating content for and monitoring 13 unique feeds for the brand, including a corporate Twitter page.
- We’ve curated fresh, timely, and most importantly, engaging content that nurtures the Gloster audience and elevates the brand