To elevate their digital content, we first captured every soup (10 in total) in a lifestyle setting to give a more inviting feeling to the brand. We created photos and videos with the campaign focus of “Soup Is Always In Season” using a variety of:
- Flat Lays
- Real Life Scenarios
- Studio Shots
- Email Marketing
Prior to this project, Brodino was not leveraging email marketing. Knowing that we had new creative in the works made the design process easier and consistent with other platforms. While we wanted to make sure each email brought in a return, Evan wanted to avoid a heavy sales angle. We decided on using the emails as a platform for humor, education on the benefits of scratch-made soup and bone broth, and flavor highlights.
We redesigned the website to be more user-friendly and better utilize the new imagery created. Instead of every soup being nested under one overarching soup product, the website needed to be shoppable by each soup, featuring a studio flat lay image, ingredient list, and nutritional facts.
With the updated catalog on the website, we were able to properly set up Instagram Shopping as well. The farmers market page was updated to be current and mobile-friendly, along with creating a gallery page too.